Katherine

Mundy

Atlanta-based digital and

social media analyst

With over a decade immersed in the dynamic realm of social media, I've cultivated a fervent dedication to leveraging data and analytics for the construction of impactful online marketing endeavors. Adept at contextualizing data to furnish comprehensive reports, empowering teams to devise bespoke content and campaigns across an expansive spectrum of businesses.

What’s it like to work with me?

  • "Over the past 5 years I've had the privilege to work with Katie at The Coca-Cola Company. She helped lead the social measurement standardization across the entire system and defined the ways of working from global to local teams. Additionally, she assisted in the creation of our global reporting architecture in our social tooling to ensure data consistency/quality. Her social knowledge is unmatched, and she continues to develop her skillset in the social space which is constantly evolving. I know Katie will go on to do amazing things in her next endeavor and I hope our paths cross again. Thank you again for all the collaboration during our time together at Coca-Cola!"

    Daniel Stockinger, Senior Director, Digital PACS Analytics at The Coca-Cola Company

  • "Katherine was a joy to work with. She was very detailed oriented with a great understanding of our needs. She was able to apply her skill sets right away and offer a wonderful service to my company. I couldn't recommend her more highly. She will be missed at TwinBear. "

    Tony Caporale, Chief Executive Officer at TwinBear Management

  • "It was absolute pleasure working with Katie as part of the Coca-Cola Social Listening and Engagement team in addition to the original Coca-Cola Social Center. She is highly knowledgeable, curious, and very analytical – and in addition, very open to new ideas and proactively sought opportunities to build upon her already amazing skillset. Collaborating with her on projects made the efforts seamless and as a result, created a stronger outcome for our stakeholders. One couldn’t ask for a better colleague, and I trust that she will excel in any future opportunities and will be an extremely valuable part of any organization."

    Jeffrey Che, Next Generation Social Media Capabilities Manager

Who am I?

An accomplished and creative director of social media analytics with extensive experience in project management, analytics reporting, and social media listening. Demonstrated expertise with various technical tools, including Netbase, Sprinklr, Power BI, and native platform analytics. Proven ability to drive projects from inception to execution, while balancing competing priorities, and leading and mentoring high performing teams. Adept at analyzing cultural and competitor trends, and leveraging communication, research, and strategic planning skills to deliver value-driven solutions that increase revenue, elevate brand, and exceed targeted goals.

Most recently I served as a Senior Manager of Social Media Analytics at Coca-Cola, and in that role I led global initiatives to standardize social media measurement and data integration across more than 90 global markets . I have also supported major global charters such as FIFA World Cup 2022 and Coca-Cola Creations launches with social analytics. My core competencies include data analysis, social intelligence, AI tools, data integration, social media measurement, and global marketing campaigns. I also have a background in journalism and political science, which helps me craft compelling stories and communicate effectively with various stakeholders.

Let's connect!

Let's connect!